Live By Design builds the software and systems small businesses run on.
We help local businesses get more clients and stop losing the ones they have, with custom sites, marketing, and our own tools built for how small businesses actually work.
- Built for
- Home services
- Response window
- Under 60 sec
- Follow-up
- Automatic, 24/7
- Status
- In use today
Run by design, not by accident.
Most small businesses run on whatever’s most urgent that hour. We build the systems — fast lead response, automatic follow-up, marketing that gets seen — so your business runs the way you actually designed it to.
We build and operate our own software, and we build for clients too.
PrimeLaunch
PrimeLaunch helps home-service businesses (roofing, HVAC, restoration, remodeling) turn leads into booked jobs by responding to every inquiry within 60 seconds and following up automatically, 24/7. Contractors stop losing customers to whichever competitor calls back first.
EverBooked
EverBooked automatically fills cancelled and no-show appointments for service businesses (med spas, salons, studios) by texting the clients most likely to book that slot the moment it opens up.
RoastSong
RoastSong turns a person's name and the quirk everyone jokes about them for into a custom roast song, generated across three musical genres so the buyer can pick their favorite — each one ending on a genuinely sweet line. Built as a gift for birthdays, retirements, and last-minute occasions.
Beyond our products, we work directly with small businesses.
Web & software development
Custom websites and software built for how small businesses actually work, not templated agency output.
Marketing
Positioning, campaigns, and digital presence for small and local businesses that need to be found and chosen.
Consulting & fractional operations
Hands-on advisory for owners who want to modernize how their business runs. Currently serving as fractional CEO for a South Florida real estate development company.
Small businesses lose real money to problems they can’t afford to fix.
Small businesses are the backbone of the economy, and they lose real money to problems they can’t afford to fix: slow lead response, no-shows, manual work.
Live By Design puts the kind of automation big companies take for granted within reach of the small owner, so a local contractor or a single-location business can compete, win more customers, and keep more of what they earn. We build this from Doral, Florida, for the businesses that make South Florida work.
| Founded | 2010 |
| Based in | Doral, Florida |
| Serving | South Florida businesses |
| Products | PrimeLaunch, EverBooked, RoastSong |
| Legal entity | LIVE BY DESIGN, L.L.C. |
Live By Design was founded by Cesar Lang, a Hispanic entrepreneur and builder based in Doral, Florida, with experience across home services, marketing, and software. He currently serves as fractional CEO for a South Florida real estate development company, and started Live By Design to build the tools he wished small business owners had.
Let’s talk about what your business needs.
Tell us where your business is and what you’re trying to fix. We read every message that comes through here.